For Instagram’s first global campaign “Yours To Make” (here you can see the brand film), we created a series of films for the IG products.

The 15s videos turned out to be a fun canvas for us to fulfill our creative’s dreams: to play around with a brand’s glyph (#BlAmEMTVfromthe90s). Butt Studios created a bunch of cool glyphs that vary to suit the theme of the content. The characters of each video breath the forth wall and interact with the glyphs.

My role: concept/idea, copywriter

Partners: Butt Studios, Blacksmith, Cabin Edit, Smuggler/rubberband.