YOURS
TO MAKE
Client: Instagram
Year: 2021
For Instagram’s first global campaign “Yours To Make” (here you can see the brand film), we created a series of films for the IG products.
The 15s videos turned out to be a fun canvas for us to fulfill our creative’s dreams: to play around with a brand’s glyph (#BlAmEMTVfromthe90s). Butt Studios created a bunch of cool glyphs that vary to suit the theme of the content.
My role: concept/idea, copywriter
Partners: Butt Studios, Blacksmith, Cabin Edit, Smuggler/rubberband.
The characters of each video break the forth wall and interact with the glyphs.
@justinyi_ found himself in a weird place. Inside a bathtub with cereals and milk.
@madroni_redclock showed us the step-by-step of a make up tutorial made up by and for Madroni.
Morgan Hurd flexed their skills and by doing so they show us what you can do.
Maverick shows us how to fail better.
