Never Still/

New Era of Travel

Client: Rimowa

Year: 2021

Right before the pandemic hit, we were in production for what would be the biggest Rimowa campaign of all times. (I’m sure most of us have a story like this to tell). This campaign stayed on hold for over one year and it was transformed into this. I wasn’t part of the final sprints of it.

Here the half I took part physically and mentally.

My role: concept, copywriter, research.

Together with: Rimowa, Sebastian Lyman, Justin Fly and loads of other arms and brains that glued together old and new footage from years of work for Rimowa to mark a new era of the brand and of traveling.