NEVER STILL
Client: RIMOWA
Year: 2019
RIMOWA stands for traveling with purpose and for the belief that “No one builds a legacy by standing still”. That’s why, every year we show an artful interpretation of the importance of traveling in the life of masters from all sorts of craft who are RIMOWA owners. This campaign featured three icons whose careers are a cause and a consequence of traveling.
My role: concept, research, writing for film, digital and behind the scenes content.
What do you do when you have some of the most iconic cultural icons in a room? You talk to them. Part of our Never Still campaign included insightful and intimate conversations with each one of the ambassadors. These short videos populated RIMOWA social channels and kept the conversation going.
