NEVER HAPPENED STILL

Client: RIMOWA

Year: 2022

When the pandemic hit, we were just wrapping RIMOWA’s biggest campaign featuring LeBron, Roger, Patti Smith and Rihanna—a tough spot for a luggage brand to be.
The campaign was shelved, only to be reimagined years later into a super edit and new film. By then, I had moved on to my next adventure.

Here’s what it became of it and here the other thing it was transformed into, with a glimpse of the original film below. Reach out for the password.

My role: concept, copywriting.

Partners: Iconoclast Germany, Jonas Lindström, Monika Lenczewska

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