NEVER STILL
Client: RIMOWA
Year: 2019
RIMOWA stands for traveling with purpose and for the belief that “No one builds a legacy by standing still”. That’s why, every year we show an artful interpretation of the importance of traveling in the life of masters from all sorts of craft who are RIMOWA owners. This campaign featured three icons whose careers are a cause and a consequence of traveling.
My role: concept, research, writing for film, digital and behind the scenes content.
Partners: Directed by Philippe Tempelman. Produced with BWGTBLD.
Lebron James, THE kid from Akron, has an interesting record of performing better when on the road (when playing outside his home court). In this film, he talks about how being comfortable makes him uncomfortable and how the world is the best teacher there is.
