FUEL TOMORROW
Client: Gatorade
Year: 2022
In 2022, GATORADE has launched its commitment to “Fuel Tomorrow” by promoting equity in sports. The campaign was divided in four chapters, this one is dedicated to role models. We partnered with Serena Williams, Emmanuel Hansel and Suni Lee to spread the message that whats inside each one of them, is inside of each one of us too.
My role: creative direction (copywriter/reporter)
Partners: Little Minx, Rock Paper Scissors, Jobe Lowen and Erik Ian.
SERENA WILLIAMS talks about how self-awareness is key to get you where you want to be.
EMMANUEL HANSEL talks about how he learned to use people’s assumptions to his favor. Reminding us all that when you know what you have in you, no one can stop you.
SUNI LEE, the Olympian Gold Medalist, reminds us to not let what we
don’t have yet stop us from trying.
As an extension to the campaign, we decided to shine a light also on young athletes.
We asked them what they look for in a role model and if they see themselves as a role model one day.
